Los Angeles Times
By Mark Barabak
October 20, 2014
Leaving
church on a recent Sunday, Jose Trujillo paused to consider the
upcoming midterm election and two of the hottest Senate and
gubernatorial races in the country,
blazing away right here in Georgia.
Trujillo
hasn't paid much attention to either contest, but it's not his flooring
business that's kept him too busy to care, or his infant daughter who's
taken away his
interest. Rather, he cited President Obama and his failure to overhaul
the nation's vexing immigration laws.
"Obama
promised too much and never delivered," Trujillo, 44, said, gently
rocking 1-year-old Dorothy in his arms outside Iglesia Des Dios Vivo
church in Gainesville, a
center of Georgia's booming Latino population. Why bother voting,
Trujillo asked, "when the politicians never listen to what the people
say?"
As
Democrats struggle to hold the Senate, limit their losses in the House
and maybe gain a few governor seats Nov. 4, they are counting on strong
support from Latino voters,
a rapidly growing part of the electorate and a big reason states like
California, Nevada and Colorado have gone from red to blue in their
presidential preferences.
But
Latino voting tends to drop in midterm elections and, as Trujillo's
sentiment suggests, that may prove all the more so next month, given
deep frustration with the
president.
He
drew a record Latino turnout in 2012, but since then has repeatedly
deferred action after pledging to push through comprehensive changes in
immigration law, acting
without Congress if necessary. For many, that failing seems to trump
anything positive Obama has accomplished.
"All
the air has been let out," said Matt Barreto, a University of
Washington political scientist who conducts extensive polling among
Latinos nationwide.
His
research suggests Latino voters, who typically vote heavily Democratic,
could make the difference for the party in more than three dozen races
across the country,
including House contests in San Diego, Sacramento and Ventura County,
gubernatorial races in Arizona, Florida and Illinois, and contests for
governor and U.S. Senate in Colorado as well as Georgia.
That
supposes, however, that Latinos cast their ballots in large numbers,
something Clara Puerta regards with growing concern. The publisher of a
Spanish-language newspaper,
El Nuevo Georgia, Puerta, 36, volunteers for the state Democratic
Party, working to build Latino support.
Asked
her feelings about the president, a guilty look flashed across her
face. "Obama has not responded to our community," Puerta replied, a hand
absently bobbing one
of the red balloons decorating her booth at a Latino health fair in
Lilburn, one of Atlanta's far-reaching suburbs. "He promised us a lot of
things and has not followed through. A lot of people are upset and they
don't want to vote."
Obama
tasted a bit of that wrath when he spoke this month at the annual
Washington gala of the Congressional Hispanic Caucus. Picketers marched
outside, Democratic Sen.
Robert Menendez of New Jersey gave a pointed introduction — "We need
reforms, we need them now" — and a heckler repeatedly interrupted the
president, invoking his 2008 slogan in demanding, "Where's the change we
can believe in?"
The
president again pledged action, saying he would "not give up this fight
until it gets done," and criticized congressional Republicans for
blocking comprehensive immigration
reform. "If we want that legislation to happen sooner rather than
later, then there is one more thing I need you to do," he told the
ballroom filled with Latino lawmakers and activists. "I've got to have
you talk to your constituents and your communities and
you've got to get them out to vote."
To
that end, Democrats and their allies have poured millions of dollars
into identifying, registering and motivating Latinos to turn out, using
targeting data from Obama's
2012 campaign. Advertisements in Spanish make a pocketbook case for the
party and its candidates, calling for a higher minimum wage and equal
pay for women and touting the benefits of the healthcare law.
Ads
also blame Republicans for the failure to pass immigration reform,
casting the GOP as not just obstructionist but anti-immigrant.
"Republicans
made a political calculation that they could ignore you," Pili Tobar,
the Democrats' director of Hispanic media, said in an interview, summing
up the party's
message to Latino voters. "They ignored what you wanted to see happen
with immigration reform; therefore, you need to get out and make your
voices heard."
Republicans
are hardly ceding the Latino vote. The party has spent more than a year
building its outreach effort, with a focus on 10 states, including
California, Arizona,
Colorado and Florida, where GOP strategists believe they can boost
turnout of Latino supporters, especially social conservatives and
small-business owners.
Part
of the problem in recent years has been a failure to engage early, said
Jennifer Sevilla Korn, deputy political director at Republican national
headquarters and a
veteran of President George W. Bush's 2004 reelection campaign, which
drew strong Latino backing.
By
showing up at community events — more than 1,400 in the last year, by
her count — instead of just dropping by at election time, GOP candidates
and their supporters
"can say what the Republican message really is" and not let Democrats'
harsh portrayal go unchallenged. "We need to show the Hispanic community
we absolutely care about immigrants," said Korn, "and want to support
immigration reform that works for both sides."
But
Latino support is far more vital to Democrats' political success and so
it is considerably more troublesome for the party when people like
insurance salesman Eddie
Velez walk away.
Latinos
have been among the biggest beneficiaries of the new federal healthcare
law and Velez, a Democrat, considers it a good thing Obama has done.
But it was just one
thing — and a small one at that — compared with the immigration issue,
Velez said. "Everything that was promised didn't happen," said the
round-cheeked 33-year-old, who may skip next month's election, figuring
it won't make much difference who wins. "Nothing
has changed."
In many ways Georgia offers both a reflection of the past and a window into the future of Latinos' growing political clout.
The
Latino population has increased from less than 1% of Georgia's 4.6
million residents in 1970 to more than 9% of the state's nearly 10
million residents today.
The
number of Latino voters has grown even faster, from about 10,000
registered in 2003 to about 220,000 currently, according to the Georgia
Assn. of Latino Elected Officials,
or GALEO, a nonpartisan group. Another 80,000 or so Latinos are
believed eligible to vote but unregistered.
Eventually,
Latinos, Asian Americans — also Democratic-leaning and rapidly growing
in number — and the state's historically large black population are
expected to turn
Georgia from solidly Republican into a swing state. "Republicans are
just going to run out of white voters," said Charles Bullock, a
demographics and political expert at the University of Georgia.
For
now, though, Georgia's Latinos are politically marginalized, as they
once were in California and elsewhere across the West; fewer than a
handful have been elected
to the 236-member Legislature in modern times and no Latino has ever
won statewide office.
Jerry
Gonzalez, head of GALEO, set out to sign up as many new Latino voters
as possible this election season, believing they could make the
difference in the tight Senate
race between Democrat Michelle Nunn and Republican David Perdue as well
as the toss-up governor's contest between GOP incumbent Nathan Deal and
Democrat Jason Carter, the grandson of former President Carter. Four
years ago, Deal won by fewer than 260,000 votes.
"The
equation is there. The power is there," Gonzalez said, though he
allowed Obama "and his continuing breaking of promises" had made his job
harder.
With
the first blush of autumn in the air, more than 150 GALEO staffers and
volunteers hit the streets in heavily Latino neighborhoods in a final
weekend push before the
Oct.6 registration deadline. Originally the goal was 1,200 new Latino
voters; Gonzalez said he was very happy to register about 700.
For more information, go to: www.beverlyhillsimmigrationlaw.com
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