DNC Names Luis Miranda as Communications Director

National Journal

By J Weston Phippen

September

DNC Names Luis Miranda as Communications Director

Start­ing Oc­to­ber, the new com­mu­nic­a­tions dir­ect­or for the Demo­crat­ic Na­tion­al Com­mit­tee will be Lu­is Mir­anda, who pre­vi­ously headed the White House’s His­pan­ic Me­dia de­part­ment.

“In my new role I’ll have a team that makes sure we reach out to His­pan­ic me­dia as ag­gress­ively as we reach out to every­one else,” Mir­anda told Next Amer­ica. “The way I see it, I want to make sure we’re not leav­ing any stone un­turned.”

Mir­anda was born in Colom­bia and gained cit­izen­ship un­der Pres­id­ent Ron­ald Re­agan’s 1986 im­mig­ra­tion law. As dir­ect­or of His­pan­ic me­dia for Pres­id­ent Obama’s White House, he was cred­ited with ex­tend­ing ac­cess to the grow­ing Span­ish-lan­guage news me­dia—and vice versa. Mir­anda’s po­s­i­tion was one of the first ded­ic­ated solely to the Latino press, and he’s cred­ited with or­gan­iz­ing the first bi­lin­gual press con­fer­ence at the White House.

The ap­point­ment comes at a mo­ment in which sev­er­al Eng­lish-lan­guage me­dia com­pan­ies have spun off Span­ish-lan­guage en­ter­prises. NBC, ABC, and Fox now have Span­ish-lan­guage web­sites or net­works, or are work­ing more closely with es­tab­lished Span­ish-lan­guage com­pan­ies.

Mir­anda pre­vi­ously worked as deputy com­mu­nic­a­tions dir­ect­or at the DNC, where he headed a 50-state re­gion­al com­mu­nic­a­tions pro­gram that helped Demo­crats grab Con­gress in 2006 and elect Pres­id­ent Obama two years later. Most re­cently, he cofoun­ded a com­mu­nic­a­tions con­sult­ing com­pany in Wash­ing­ton, D.C.

In his new role, Mir­anda aims to ex­pand the DNC’s out­reach to every­one. “Cer­tainly, I have ex­per­i­ence in in­teg­rat­ing His­pan­ic out­reach in­to a broad­er ef­fort, but it’s im­port­ant that there’s a real ef­fort to tell the story of the mil­lions—white, His­pan­ic, black or Asi­an.”

His ap­point­ment, he says, is more evid­ence that at 54 mil­lion strong in the U.S., Lati­nos will in­creas­ingly play roles in all areas of busi­ness, not just polit­ics.

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