Washington Post
By Mary Jordan
September 24, 2015
Republican
leaders are intensifying their outreach to Hispanics even as it has
become increasingly clear that many within the party’s ranks
are hostile to the idea — the clearest signal yet of how crucial Latino
voters could be in 2016.
On
Wednesday, Republican National Committee Chairman Reince Priebus met
with Latino business and political leaders at a Mexican restaurant in
Virginia. Two days earlier, former Florida governor Jeb Bush spoke to
the U.S. Hispanic Chamber of Commerce in Houston.
While
some Republicans are cheering Donald Trump’s promises to deport
undocumented Latinos and his supporters’ chant, “Press 1 for English,”
Bush has promised to back immigration reform to give millions of
undocumented Latinos “a chance to earn legal status.” He also has
showcased his fluent Spanish on the campaign trail to a degree never
before seen in presidential politics. Sen. Marco Rubio (R-Fla.),
another 2016 contender, has done the same.
Given
demographic trends, some GOP leaders say such outreach strategies are
essential to winning back the White House. But efforts to enlarge
the GOP tent are complicated by the array of other Republicans sending
dramatically different, and even hostile, signals to Latinos and other
minorities.
“We
have to diversify. To do otherwise puts us in the dustbin,” said John
Weaver, an adviser to Ohio Gov. John Kasich, who is also running for
the GOP presidential nomination. “We have been in the wilderness on
this issue for 10 years. The party has to grow with other groups or the
math doesn’t work out.”
The
math is hard to argue with: While white voters accounted for 83 percent
of the electorate in 1982, that number had dropped to 72 percent
in 2012 — and is expected to continue to shrink. And that helps explain
why, with their eyes on 2016, Republicans are paying new attention to
Latinos, who will account for about 12 percent of eligible voters next
year.
More
than 800,000 Hispanics turn 18 every year and become newly eligible to
vote. Critically, a growing number of them live in battleground
states, including Virginia, that are considered vital to the GOP to
winning the White House.
Attracting
more Hispanic support is considered so important to the Libre
Initiative, a conservative effort backed by the billionaire Koch
brothers,
that it is offering free services such as instruction in Spanish for
U.S. driver’s tests.
And
the RNC is now using bilingual staff to help reach out to minority
groups that “for too long we ignored,” said Jennifer Sevilla Korn, the
party’s deputy political director and head of strategic initiatives.
“When
you are talking about close elections and purple states, getting an
extra 2, 3, or 4 percent is the difference between winning and losing,”
Korn said.
Priebus’s
appearance in Northern Virginia on Wednesday was one of two dozen
events the RNC is hosting to celebrate Hispanic Heritage Month.
He met with local Hispanic leaders surrounded by mariachi music and
heaping plates of enchiladas at the El Paso Mexican restaurant.
Afterward, he stood outside and promised that the GOP would be far more
attentive to Latinos than it has in the past. He spoke
in front of an RNC sign that said, “Nuestro Poder,” or “Our Power,” and
“Hispanic Roots, American Dreams.”
When
asked by reporters about the starkly differing views within the party
ranks on immigration and the use of Spanish, Priebus said: “There
is no one opinion on any subject.” In the end, the party will pick a
candidate that all will rally around, he said.
But
these efforts will remain a hard sell with the bloc of Republican
voters who have flocked to two presidential contenders known for their
inflammatory rhetoric. In addition to Trump’s remarks, retired
neurosurgeon Ben Carson got a boost from some conservatives this week
when he said that he “absolutely would not agree” with a Muslim becoming
president.
“Press
1 for English!” supporters of Trump shouted at Latino protesters
outside his recent Dallas rally. In interviews, several lamented a
bygone
era, which they described as a time when the country attracted a blend
of immigrants from various European countries who were forced to learn
English to assimilate.
Now,
said Peter Williams, a retired utility company employee from Fort
Worth, there are so many Mexicans and Central Americans “everywhere,
that no one needs to bother to learn English.”
“The country is changing and not for the good,” he said. “We need someone to say, ‘Enough!’ ”
Gale
Crawford, a Republican activist and retired banking executive in South
Carolina, is part of the vocal party base that says it doesn’t agree
with a lot of things the “D.C. mafia” wing of the GOP says. She prefers
Trump’s view.
Children
are speaking Spanish in public schools, their parents are speaking it
on the job, and now, candidates are even speaking it on the road
to the White House, she said. “It’s asking people to stay different,”
she said.
“This is the United States of America and we speak English,” she said.
The
efforts by party leaders to be more inclusive began after Mitt Romney’s
decisive loss to President Obama in 2012: the RNC conducted an
“autopsy”
and a major conclusion was that the party needs to reach out to Latinos
and other minorities. Obama got only four out of 10 white votes, yet he
won because of overwhelming support from other nonwhite groups.
But
Crawford believes if all the like-minded Republicans go to the polls,
their numbers are big enough — without support from minorities — to
win back the White House.
Trump,
to the delight of people like Crawford, has chastised Bush for speaking
Spanish, saying he “should set an example by speaking English
in the United States.”
Mark
Krikorian, executive director of the Center for Immigration Studies,
said some of those in the ranks of the GOP feel “the elites have come
to see themselves as citizens of the world, instead of Americans
first.”
Bush
and Rubio speaking Spanish as they run for president is seen “as a
political statement,” that some hear as, “immigrants don’t have to
conform
to our ways. We have to adapt to them.”
Meanwhile
Democrats, and Hillary Rodham Clinton in particular, are pumping more
effort into Latino outreach than ever. Clinton even has started
tweeting in Spanish.
Bush
and Rubio, who have done extended interviews on Spanish-language
networks, said they use the language as a sign of respect to audiences
who speak it. Spanish is now the No. 2 language in the United States,
with 38 million people over the age of 5 speaking it at home.
In
Las Vegas last week, Sen. Rand Paul (R-Ky.) got into the mix. “Buenas
noches,” he said, and he continued with a few more words in Spanish,
asking the audience to forgive his “Spanglish.”
He
later told reporters that Trump’s criticism of Bush’s Spanish language
was “about the dumbest response I’ve ever heard from a presidential
candidate.”
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