The Hill
By Ben Kamisar
September 26, 2015
President Bill Clinton says Donald Trump could win the GOP nomination thanks to his ability to promote a unique personal brand.
“He’s a master brander,” Clinton said during an interview with CNN’s Fareed Zakaria on Saturday.
“And
when you’ve got a lot of people running, and people are trying, got to
make distinctions, being able to put a personal stamp on it so people
identify who you are,
certainly counts for something, at least in the beginning.”
When
asked by Zakaria if he believed Trump could win, Clinton said “I think
so.” But he was quick to qualify and note that he’s been out of politics
for years.
“I think so, how do I know?” Clinton said.
“I’m not the best pundit anymore, I don’t have a good feel for this, all I know is what I’ve heard from the country.”
He
added that Trump has reached out to the working class to give them
economic reasons to vote for him, including restricting immigration and
limiting Chinese imports.
“That all has to be fleshed out over the course of time and I'm sure the other future debates will do it,” Clinton said.
“But
he’s got a lot of pizzazz and zip, he’s branded himself in a clear way
and he’s generated some excitement. And it remains to be seen what’s
going to happen.”
Clinton said he believes there is more enthusiasm on the Democratic side, where his wife Hillary Clinton is running.
"Both
Hillary and Sen. [Bernie] Sanders [I-Vt.] have laid out detailed policy
positions, talked about what they would cost," he said.
"You
can actually have a debate there where you can discuss the relative
merits of their positions on healthcare, generating jobs, lifting
incomes or whatever. But over
there, it seems to be more about resentments and one-liners."
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