The New Yorker (Opinion)
By William Finnegan
October 5, 2015 Issue
When
Jorge Ramos travels in Middle America, nobody recognizes him—until
somebody does. Ramos is the evening-news co-anchor on Univision, the
country’s largest Spanish-language
TV network, a job he has held since 1986. A few weeks ago, I was on a
flight with him from Chicago to Dubuque. Ramos, who is fifty-seven, is
slim, not tall, with white hair and an unassuming demeanor. Wearing
jeans, a gray sports coat, and a blue open-collared
shirt, he went unremarked. But then, as he disembarked, a
fellow-passenger, a stranger in her thirties, drew him aside at the
terminal gate, speaking rapidly in Spanish. Ramos bowed his head to
listen. The woman was a teacher at a local technical college.
Things in this part of Iowa were bad, she said. People were afraid to
leave their houses. When they went to Walmart, they only felt
comfortable going at night. Ramos nodded. Her voice was urgent. She
wiped her eyes. He held her arm while she composed herself.
The woman thanked him and rushed away.
“Did you hear that?” he asked, at the car-rental counter. “They only go out to Walmart at night.”
In
an Italian restaurant on a sleepy corner in downtown Dubuque, a
dishwasher came out from the kitchen toward the end of lunch to pay her
respects. She, too, fought back
tears as she thanked Ramos for his work. He asked her how long she had
been in Iowa. Five years, she said. She was from Hidalgo, not far from
Mexico City, Ramos’s home town. She hurried back to the kitchen.
“We
have almost no political representation,” Ramos said. He meant Latinos
in the United States. “Marco Rubio and Ted Cruz won’t defend the
undocumented.”
“A
Country for All,” Ramos’s most recent book—he has published eleven—is
dedicated to “all undocumented immigrants.” He was trying to explain how
a journalist finds himself
in the role of advocate.
“We’re
a young community,” he said. “You wouldn’t expect ABC, or any of the
mainstream networks, to take a position on immigration, health care,
anything. But at Univision
it’s different. We are pro-immigrant. That’s our audience, and people
depend on us. When we are better represented politically, that role for
us will recede.”
Besides
co-anchoring the nightly news, and cranking out books, Ramos hosts a
Sunday-morning public-affairs show, “Al Punto” (“To the Point”), and
writes a syndicated column;
for the past two years, he has also hosted a weekly news-magazine show,
“America with Jorge Ramos,” in English, on a fledgling network (a joint
venture of Univision and ABC) called Fusion. (When Jon Stewart asked
him, on “The Daily Show,” to account for his
hyperactivity, Ramos said, “I’m an immigrant. So I just need to get a
lot of jobs.”) His English is fluent, if strongly accented. His Spanish,
particularly on-air, is carefully neutral—pan-Latino, not noticeably
Mexican. Univision’s audience comes from many
different countries, and the network broadcasts from Miami, where the
most common form of Spanish is Cuban.
Ramos
occupies a peculiar place in the American news media. He has won eight
Emmys and an armload of journalism awards, covered every major story
since the fall of the
Berlin Wall, and interviewed every American President since George H.
W. Bush. (He’s interviewed Barack Obama half a dozen times.) But his
affiliation can work against him. In June, when he sent a handwritten
letter to Donald Trump, who had just launched his
Presidential campaign, requesting an interview, it was no dice.
Univision had cut its business ties with Trump, including its telecasts
of the Miss U.S.A. and Miss Universe beauty pageants, after Trump
accused Mexico of sending “rapists” to the United States.
Trump posted Ramos’s letter on Instagram, crowing that Univision was
“begging” him for interviews. The letter included Ramos’s personal
cell-phone number, which Ramos was then obliged to change. In the weeks
that followed, Trump produced a stream of provocative
remarks and proposals about Mexicans and immigration, giving the
national immigration-policy debate the hardest edge it has had in
generations. Now Ramos really wanted to interview him.
Trump
was planning a rally on Dubuque’s riverfront that afternoon. Ramos and
Dax Tejera, a young Fusion executive producer, met up with a local
cameraman in the parking
lot of the Grand River Center, where a press conference was scheduled
in advance of the rally. They went inside early, past some tables where
Ann Coulter, who was going to introduce Trump at the rally, was setting
up to sign copies of her latest book, “¡Adios,
America!: The Left’s Plan to Turn Our Country Into a Third World
Hellhole.” Ramos, heading upstairs, said, “We had her on our show when
that book came out. Trump seems to be getting his ideas from her.”
In
the room designated for the press conference, Ramos and Tejera
considered camera angles and lighting. They staked out a pair of
front-row seats. Ramos was studying
a sheaf of notes. “Normally, I’d just have a ten-second question
prepared,” he said. “But this is not normal. Here I have to make a
statement, as an indignant immigrant. Tell him that Latinos despise him.
And then I have to ask a question, as a journalist,
if he’ll let me.” The room was filling with reporters. Ramos worried
that Trump would recognize him and not call on him. “It will be
important to stand up,” he said. “Trump’s street-smart. If you’re
sitting, he’ll use it, the visual power imbalance, and squash
you.” Tejera stationed the cameraman against a wall. “TV is not
reality,” Ramos said, miming a frame with his hands. “It’s a way of
exaggerating a moment. Reality is what we’re living here. What we’re
after is something else.”
Trump
arrived, with a phalanx of aides. He walked to a waist-high lectern
decorated with a Trump poster and said, “Hello, everybody, how are you?
Carl?”
Carl
Cameron, of Fox News, asked about a local campaign operative who was
leaving Rick Perry’s campaign for Trump’s. The operative joined Trump at
the lectern for a couple
of questions. Then, as Trump stepped back to the microphone alone,
Ramos stood up. “Mr. Trump, I have a question about immigration,” he
said. Trump ignored him, scanning the room as if no one had spoken,
saying, “O.K., who’s next?” He pointed at someone. “Yeah.
Please.”
Ramos persisted. “Mr. Trump, I have a question.”
Trump turned and said, “Excuse me. Sit down. You weren’t called. Sit down. Sit down.”
Ramos remained standing.
“Sit down.” The sneer in Trump’s tone was startling.
“No,
Mr. Trump,” Ramos said, his voice level. “I’m a reporter, an immigrant,
a U.S. citizen. I have the right to ask a question.”
“No, you don’t,” Trump said, sharply. “You haven’t been called. Go back to Univision.”
Ramos: “Mr. Trump, you cannot deport eleven million people. You cannot build a nineteen-hundred-mile wall.”
Trump began scanning the room again. Reporters were raising their hands. Trump pointed at one.
“You cannot deny citizenship to children in this country,” Ramos continued.
Trump
turned to his left and seemed to give a signal, a kind of duck-lipped
kissing or sucking expression. A bodyguard with a buzz cut started to
cross the stage. “Go
ahead,” Trump muttered to him.
The
bodyguard went for Ramos, who was still talking. “Those ideas—” The
bodyguard, who was a foot taller than Ramos, began to push him backward,
out of the room. “I’m
a reporter,” Ramos said. “Don’t touch me, sir.” His voice did not rise.
“You cannot touch me.” The bodyguard had him by the left arm and was
now moving him swiftly toward an exit door.
While Ramos was getting the bum’s rush, Trump called on a reporter. “Yes, go ahead.”
“Thank you, Mr. Trump. Chip Reid, with CBS.”
“Hi, Chip. Yes?”
“Roger Ailes says you need to apologize to Megyn Kelly. Will you do that?”
“No, I wouldn’t do that. She actually should be apologizing to me.”
The door swung shut behind Ramos, who still held his notes.
In
the hallway outside, a middle-aged white man, his face flushed with
anger, approached Ramos, jabbing a finger at him. “Get out of my
country,” he said. “Get out.” The
man had a Trump sticker on his lapel. Ramos studied him curiously. “I’m
a U.S. citizen, too,” he said, moving toward the man, as if he wanted
to talk. A police officer stepped between them.
Tejera
was on the phone to his boss at Fusion. Ramos, standing alone, seemed
to fold into himself. His expulsion had been tense, uncomfortable,
heart-pounding stuff. Everyone
involved was surely agitated. But Ramos seemed calm, as if his pulse
had slowed. A young woman with a news camera approached him for an
interview. Perhaps later, he said. Ramos crossed his arms and stared at
his shoes. He was wearing pale, low-cut boots. His
feet looked very small. I later asked him what he was thinking about
then. “I was trying to understand what it meant,” he said. “Trying to
know if I had made mistakes. I knew it was right not to sit down. If I
had sat down, Latinos would have been so disappointed.”
After
about ten minutes, a Trump aide, a young woman in black, appeared and
walked toward Ramos. “I’m Hope,” she said, smiling and extending a hand,
which he took. She
invited him to return to the press conference, assuring him that he
could ask questions. He just had to wait to be called on. Ramos went
back in.
While
he was outside, two reporters had asked Trump about his ejection. The
first, Tom Llamas, of ABC, was a young Latino correspondent from Miami.
He described Ramos
as “one of our country’s top journalists,” and asked Trump if he
thought he had handled the situation correctly. Trump said, “I don’t
know really much about him.” He only knew he hadn’t called on the guy.
“He just stands up and starts screaming,” Trump said.
Anyway, he said, he hadn’t thrown him out: “You’ll have to talk to
security. Whoever security is escorted him out.”
Now
Trump called on Ramos, who asked his questions about the wall,
birthright citizenship, and mass deportation. How was Trump actually
going to do these things? Did he
plan to use the Army to round up eleven million people? “We’re going to
do it in a very humane fashion,” Trump said. “I have a bigger heart
than you do.” The two men talked over each other, with Ramos still
asking for specifics. Trump now seemed to know who
Ramos was. “You and I will talk,” he said. “We’re going to be talking a
lot over the years.” He meant, it seemed, when he was President. “Do
you know how many Hispanics work for me?” Trump asked. “They love me.”
The
exaggerated TV moment, I guessed, was “Go back to Univision.” It
sounded like “Go back to Mexico.” Trump, rehashing the episode on the
“Today” show, called Ramos a
“madman.” He told a cheering crowd in Nashville about how he had dealt
with the “screaming and ranting” of “this clown, Jose Reyes, or whatever
the hell his name is.” The media critic Howard Kurtz, of Fox News, said
that Ramos had behaved “like a heckler,”
contravening “basic civility” by not waiting to be called on. Marc
Caputo, of Politico, assailed Ramos’s open support for immigration
reform, tweeting, “This is bias: taking the news personally, explicitly
advocating an agenda.” Many conservative commentators,
at Fox and elsewhere, agreed. A Washington Post writer called Ramos a
“conflict junkie”—like Trump himself. Ramos had his defenders. Glenn
Greenwald wrote a piece for The Intercept with the headline “Jorge Ramos
Commits Journalism, Gets Immediately Attacked
by Journalists.” Greenwald and others pointed to a distinguished
tradition of opinion and advocacy in American journalism, running from
Thomas Paine through Edward R. Murrow. For those with little patience
for the numbing rituals of the modern press conference,
Ramos’s insistence on making unwelcome points had been refreshing, and
it was Trump’s heavy-handed response that was worrisome. Certainly, the
questions raised by Ramos had been unusually serious and substantial at a
press event otherwise dominated by talk
of poll numbers, campaign operatives, and personal spats.
Ramos’s
problem with authority began, in Mexico, with priests. The Benedictine
fathers who taught him at school, he said, were reactionary sadists.
“They hit us with shoes.
They were pulling us from the hair,” he told me, demonstrating with a
twisting temple-area hair grab. He is anticlerical to this day. His
father, an architect, was rigid and unyielding, and wanted Jorge, his
oldest son, to become an architect, a lawyer, a
doctor, or an engineer. “It was the same in the country as a whole,
with each President imposed by his predecessor, not elected,” Ramos
said. “I felt like I had three huge authority figures imposing their
rules on me from the time I was a child.” Ramos defied
his father and majored in communications in college, working at a
travel agency and a radio station. He got interested in journalism and,
after graduation, switched to television, becoming a news writer and
then an on-air reporter. His employer was Televisa,
Mexico’s largest media conglomerate. Once, for a story about Mexican
political psychology, Ramos interviewed people critical of the
government. But Televisa was slavishly loyal to the Mexican government,
and, Ramos said, “My boss was horrified. He told me,
‘No son de la casa’”—they are not our people. “He completely changed my
story, and I resigned in protest. I wish I still had the letter I
wrote.”
We
were eating sushi in a crowded little Venezuelan restaurant in Doral,
Florida, near Miami’s airport and Univision’s news studios. “Ask any
immigrant about arriving
here,” Ramos said, waving his chopsticks. “They can tell you the exact
date, time, circumstances, everything they first noticed.” He arrived in
1983, shortly after quitting Televisa. He had sold his first car, a VW
Beetle, to buy a plane ticket to Los Angeles.
“I still have the guitar I carried through the airport. I was
twenty-four, almost completely broke, with everything I owned in one
bag. I had a student visa, and I remember thinking, This is freedom. You
can carry everything you own.” He studied television
and journalism in an extension course at U.C.L.A., working part time as
a waiter and at a movie house. Then he got his first job in American
journalism, as a reporter at KMEX, a Spanish-language TV station that
operated out of an old house on Melrose Avenue.
“We did three stories a day from the street. It was the best possible
training. I did hundreds of stories there.”
KMEX
was also Ramos’s introduction to the community role that the
Spanish-language media fills, and is expected to fill, in the United
States. The station sponsored health
fairs and job fairs, and broadcast English lessons. People called the
station to ask which school to send their children to, which doctor to
go to. “That TV is your window into the new world you’re in, where you
don’t have many friends,” a Cuban-American media
consultant in Coral Gables told me. “Those stations are more than
information sources. They’re certainly more than businesses. The on-air
personalities become like old friends. If you get ripped off, you don’t
call the cops, you call Univision or Telemundo.
They have these watchdog shows—here in Miami, it’s ‘El 23 a Tu Lado’
[‘23 on Your Side’]. That’s activist journalism.”
KMEX
was owned by the Spanish International Network, which later became
Univision. In 1985, Ramos began hosting a morning show, in addition to
his reporting, and a company
executive, visiting Los Angeles, happened to see it. “Rosita Peru,”
Ramos recalled. “She invited me to come to Miami to start a national
morning show. I said, ‘Sure.’ I moved, and I did that show for eleven
months. It was so difficult. There was no script.
It was a lot of improvising on-air. Two hours a day. I wanted to be
doing news. But I never even saw the people in the news operations. They
would just be coming to work as I was crawling out the door.”
Univision
had a Mexican flavor—it had been launched as a subsidiary of Televisa,
and the bulk of its programming was, and still is, telenovelas made by
Televisa. About
a year after Ramos got to Miami, Televisa’s owner, Emilio Azcárraga
Milmo, a formidable monopolist known as El Tigre, made a move on
Univision’s news department. The plan was to install Jacobo Zabludovsky,
Televisa’s main news anchor, as the director of Univision’s
news operations. Zabludovsky, a reedy government mouthpiece with
rectangular eyeglasses, was one of the most famous men in Mexico,
although he is now remembered for having opened a newscast in October,
1968, after the police and the military had massacred
scores of protesting students in the plaza at Tlatelolco, in Mexico
City, by intoning, “Today was a sunny day.”
Zabludovsky
came to Miami, arriving at Univision’s modest studios in a black
limousine. His meeting with the news department did not go well. There
was a newsroom revolt.
Besides the prospect of a journalistic calamity—the imposition of
Mexican-style censorship—there was, according to Ramos, the Cuba-Mexico
problem. Mexico recognized Fidel Castro’s regime—indeed, the two
countries enjoyed warm relations—which made the Mexican
government anathema to many of South Florida’s Cuban exiles. The Miami
Herald sharply questioned the Televisa takeover of Univision’s news
department. To make matters worse, Zabludovsky had accompanied Castro on
his march into Havana during the revolution,
providing enthusiastic coverage. The misbegotten plan to install
Zabludovsky was finally scuttled when most of the Univision news
department simply quit. El Tigre was soon forced by federal authorities
to sell his stake in Univision under a law forbidding
foreign ownership of broadcast stations.
The
skeleton crew that remained at Univision needed, among other things, a
nightly-news anchor. “So they went and found the only on-air male still
on the premises,” Ramos
recalled. That was the skinny kid on the morning show, the güerito. “I
didn’t even know how to read a teleprompter, which in those days was
just a roll of paper that constantly jammed.” He got help from an
experienced co-anchor, Teresa Rodriguez. “Teresa saved
me. She had blood-red fingernails and she used to run her nail down the
backup script on our desk, to help me keep my place.” Rodriguez went on
maternity leave—she now co-hosts a Sunday-evening news-magazine show,
“Aquí y Ahora” (“Here and Now”)—and Ramos
ended up co-anchoring with María Elena Salinas, a dynamic newscaster
from L.A. whom Ramos had first met at KMEX. The two of them clicked.
Twenty-seven years later, they are still working side by side, and are
the best-known newspeople, perhaps the best-known
faces, among the fifty-five million Latinos now in the United States.
Salinas
has also won a slew of journalism awards, including, in 2012, an Emmy
for lifetime achievement and, earlier this year, a Peabody for a special
on the exodus of
Central American children to the United States.
Miami
was quite different when he first arrived, Ramos said. “It wasn’t
always easy to be Mexican here. Cubans ran the place. They understood
how the system worked. They
had the Cold War policy that said that any Cuban who made it to the
U.S. was automatically legal. There were no undocumented Cubans. Local
mass media focussed on Fidel, and people were suspicious of any other
point of view. I had trouble just because I was
Mexican. But then the city began to change, to diversify, first with
Central American immigrants fleeing the civil wars there. Next came the
Colombians, getting away from the cocaine wars. Then came the
Venezuelans, running from Hugo Chávez.”
As
a Univision co-anchor, Ramos found that he had the media weight to
arrange interviews with heads of state, particularly in Latin America.
It was also part of his mandate.
His viewers were hungry for news from their home countries. Ramos
wanted an interview with Castro, but Castro granted very few, and those
were given to sympathetic journalists. So Ramos contrived to encounter
him outside a hotel in Guadalajara, Mexico, where
he was attending an Ibero-American summit, in 1991. With his camera
rolling, Ramos, calling Castro “Comandante,” asked him if Marxism was
not a museum piece. Castro slowed and put his arm around Ramos’s
shoulders and said he didn’t think so. Marxism was young,
while capitalism was three thousand years old. Ramos eluded Castro’s
arm, acutely aware that it compromised him as a reporter and that the
Cubans in Miami would never forgive him if he let it stay
there—something Castro himself probably knew quite well, Ramos
thought. Castro’s bodyguards moved in. Ramos quickly asked another
question, about the fall of the Berlin Wall. Castro countered with a
reference to the modest wall then being built by the United States along
the Mexican border, and put his hand on Ramos’s
shoulder. Ramos then pointed out that many people believed that it was
time for Castro to hold a plebiscito in Cuba—a referendum on his rule.
Castro responded politely, but Ramos had gone too far. Castro’s
bodyguards edged him out of the way. Ramos lost his
balance and fell down. Castro kept walking, saying nothing, and didn’t
look back. The interview had lasted a minute and three seconds.
Univision
now covers Cuba as a matter of course. Ramos never did get a formal
interview with Fidel, but in 1998 he went to Cuba to cover the visit of
Pope John Paul II.
He tried to convey the country’s complexity in his dispatches, but he
ignored the advice of government minders not to give too much attention
to dissidents, and he has been blackballed ever since.
María
Elena Salinas told me that, in his interviews with Latin-American
leaders, Ramos used to routinely ask, “Is Fidel a dictator?” She
laughed. “People would say, ‘Why
are you always asking the same question?’ It was because he wanted
these heads of state on the record.” His other standard question with
Presidents, she said, is “How much money do you have?” “He likes to ask
it when they first come into office, and then a
second time, a few years later, if they agree to talk again, to see how
much they’ve been stealing.”
Ramos’s
questions often infuriate his interviewees. In Bogotá, in 1996, he
demanded that the Colombian President, Ernesto Samper, explicitly state
whether or not his election
campaign had accepted drug money, and showed Samper a photograph in
which he appeared with two alleged narco-traffickers. Samper was
annoyed. Ramos and his crew had already received death threats after a
prior interview with Samper, and they fled the country
on the first available flight. Ramos calls Miami mi trinchera—his
foxhole, into which he can jump when there is trouble. As a child of
Mexico, he says, he never takes for granted the protections he enjoys as
an American. (He became a citizen in 2008.)
In
a 1994 interview with Carlos Salinas de Gortari, the deeply feared
Mexican President, Ramos asked Salinas if he had gained office by fraud,
as many Mexicans believed.
Ramos pressed him on regional vote totals that were mathematically
impossible. He questioned Salinas closely about the murder, a few months
earlier, of his anointed successor, Luis Donaldo Colosio. (Salinas
moved to Ireland after his term ended, amid persistent
reports that he did so to avoid murder charges in the Colosio case.)
“It was unbelievable that I could sit there and confront him with the
evidence of fraud,” Ramos told me, “and then ask him about the
dedazo”—“the big finger,” with which Mexican Presidents
traditionally chose their successors. “In those days, and in the
country where I grew up, no Mexican journalist could even speak that
word, dedazo, in an interview with the President and still have a job
when he got home.”
One
of Ramos’s models is Oriana Fallaci, the fiery Italian journalist. “I
read her book ‘Interview with History’ in college,” he said. “I loved
how she took on the Shah,
Qaddafi, Kissinger. She saw the interview as a little war, with a
winner. For certain interviews, I see it the same way. My only weapon is
the question. And, living here, it’s not risky. I can make powerful
people angry, and show our audience what they really
are, and then go home and live a normal life.”
Home
is in Coral Gables, where Ramos lives with his girlfriend, Chiquinquirá
Delgado, a Venezuelan actress, who co-hosts a Univision reality show
called “Nuestra Belleza
Latina” (“Our Latin Beauty”). He has two children from two marriages,
and his younger child, Nicolas, a high-school junior, still lives with
him. Delgado’s five-year-old daughter rounds out the household.
In
the sushi place, our waiter, a tall young Venezuelan, told Ramos that
he had decided to apply for U.S. citizenship. Ramos congratulated him.
“I realized I have to do
it,” the young man said. “If we can’t vote, then we have no way to
fight back against people like Trump.”
Ramos
can’t get over the fact that the most trusted voices in mainstream TV
news, as far as he’s concerned, are comedians: Jon Stewart, John Oliver,
Stephen Colbert. Ramos
and Oliver have joked together on-air about being immigrants, defeated
by telephone voice-recognition systems that force them to adopt American
accents to make themselves understood. Stewart accused Ramos of
stealing his material when Ramos got big laughs
on “The Daily Show” with lines about the Latino demographic boom. When
Ramos urged Colbert, on “The Colbert Report,” to consider
“co-responsibility” for undocumented immigration, since, as he said,
“They’re here because we are hiring them, and we benefit from
their work,” Colbert paused, seemed to go almost out of character, and
finally said, “I don’t have a comeback for that, so we’re probably going
to edit it out of the interview.” Ramos thinks that the best political
comedians, with their fake news and stone-faced
parody, are trusted because they offer, at bottom, “transparency” about
their own views, rather than simply a straight news report that viewers
have come to know is often riddled with false equivalencies in pursuit
of “balance.” (“Others, however, insist the
earth is flat.”)
Ramos
does not have a trust problem with his audience. Freddy Balsera, a
media analyst and political consultant specializing in Latino affairs,
told me, “We do polls.
We ask, ‘Who is the most influential Hispanic in the U.S.?’ Over and
over, Jorge comes out No. 1.” Sonia Sotomayor, the Supreme Court
Justice, comes in first in other polls. Among institutions, Univision
comes in second on the trust meter with Latinos, behind
the Catholic Church.
“People
grew up with Jorge,” Gabriela Tristán, a Univision executive producer,
told me. “You watched him with your parents, your grandparents. Him and
María Elena. Whatever
they say, it’s the law.”
Balsera
thought that Ramos’s run-in with Donald Trump in Iowa had enhanced his
standing among Latinos. “But why doesn’t Marco Rubio challenge Trump?”
he said. “Or Ted
Cruz? Why does Jorge Ramos have to defend our culture, our community?”
Some
Latino conservatives disapproved of Ramos’s dustup. Ruben Navarrette,
Jr., a syndicated columnist, accused him of being “unprofessional” and
“playing into every negative
stereotype that Americans subscribe to about Mexicans.” Then, there are
the mainstream dismissals of Ramos as a lightweight, a niche performer,
a “heckler.” Ramos appeared on “The O’Reilly Factor” shortly after the
event in Iowa, and the segment began with
Bill O’Reilly asking, “Anchorman or activist?” O’Reilly urged Ramos to
stop calling himself a reporter. Ramos replied, “I don’t think you’re
the right person to lecture me on advocacy and journalism.” He went on
to draw a distinction between being partisan
and being independent. O’Reilly is effectively a Republican Party
partisan, he argued.
Alfonso
Aguilar, who used to have a radio show on Univision, where he
considered himself a “token conservative,” deplores the liberal bias of
Univision, and thinks that
“Spanish-language media is not being held to the same standards as
mainstream media” when it comes to distinguishing between reporting and
opinion. Ramos and María Elena Salinas are both at fault, according to
Aguilar, “because you’re manipulating audiences
if you don’t clarify.” Aguilar, who worked for the George W. Bush
Administration and is now the executive director of the American
Principles Project’s Latino Partnership, in Washington, D.C., still
appears on Univision programs, including “Al Punto,” but
he says that Univision correspondents in bureaus across the country
complain to him, privately, that they get a bad rap because of
editorializing by anchors in Miami.
Ramos
has had combative interviews with President Obama. During the 2008
campaign, he extracted a promise from Obama that an immigration-reform
bill would be pushed forward
during his first year in the White House. In a 2012 interview, Ramos,
although appearing live on Univision, switched to English and said, “It
was a promise, Mr. President. . . . I don’t want it to get lost in
translation. . . . A promise is a promise. And,
with all due respect, you didn’t keep that promise.” Obama looked
miserable; Ramos hasn’t been markedly easier on him in more recent
interviews. Last December, Ramos reminded the President that he had
become known among Latinos as “the Deporter-in-Chief.”
Yet Obama, along with every other national politician with an interest
in reaching Latino voters, knows that Ramos and Salinas are the gateway.
Randy Falco, the president and chief executive of Univision, is a
Republican. He told me that, during the 2012 general
election, he pleaded with Mitt Romney to appear on the network, and
that Romney obliged him only once. That appearance did not go well, and
Romney did not come back. But he later told Falco that staying away was a
mistake: had he made more appearances on Univision,
he might conceivably have improved his disastrous Election Day showing
among Latinos.
Ramos’s
daughter, Paola, who recently earned a degree from Harvard’s Kennedy
School of Government, has a job on the Hillary Clinton campaign. She
previously worked in
the Obama White House, and for Jill Biden. Ramos insists that his
daughter’s employment does not influence his work. His Republican
critics don’t buy it. He did not disclose her work for the Obama
Administration to his audience. He did disclose her position
with the Clinton campaign. He may have to recuse himself from any
Univision-sponsored campaign debates that include Hillary Clinton.
Univision,
though obscure to most non-Spanish speakers, plays in the big leagues.
In 2013 and 2014, for what are known as the July prime-time sweeps, its
audience was
larger than that of each of the four main English-language networks.
Its original programming is sold throughout the Spanish-speaking world.
(The U.S. now has more Spanish speakers than Spain does.) Its local
stations in New York and Los Angeles are consistently
near the top of the ratings in those cities. On the news side, the
network is far more cosmopolitan than its English-language counterparts,
starting with its employees. Patsy Loris, the senior news director, is
Chilean; Sabrina Zambrano-Orr, the executive
producer of “Al Punto,” is Venezuelan; Teresa Rodriguez is Cuban; Isaac
Lee, the president for news and digital, is Colombian; and so on. The
coverage of international news, especially in Latin America, is
decidedly more thorough and energetic than what the
English-language broadcast networks provide.
Fusion,
which launched in October, 2013, has hired away a number of executives
and journalists from the networks in New York, including Keith Summa, a
longtime producer
at ABC News, who, more recently, headed the investigative unit at CBS
News. In the Univision newsroom, Summa told me, “It’s not uncommon for
me to ask, ‘Who’s that guy?,’ and then to be told, ‘Oh, he had to flee X
country.’ These folks come from a culture
where journalism is a contact sport. Here we worry that we’re going to
get sued, not shot.” Describing the contrast with his old workplaces,
Summa said, “People would come in to us at ABC with these
minute-by-minute ratings, saying, ‘Oh, when the overweight
person comes in, the dial goes down, and when the good-looking person
is on it’s up.’ Is this really how we’re supposed to do journalism?
Also, the left-right thing that dominates mainstream political reporting
isn’t that relevant here. At Univision, it’s
more north-south. I find that refreshing. And, of course, Jorge just
calls it as he sees it. He says, ‘When you’ve got the facts, you don’t
need to balance with non-facts.’ There’s a groupthink in the Bermuda
Triangle of the three big networks, but Jorge doesn’t
go to those cocktail parties.”
Isaac
Lee, who is also the chief executive of Fusion, asked me if I knew who
Ramos’s agent and lawyer were. I didn’t. “It’s him,” he said. “Jorge. We
negotiate his contracts
right at this table. It takes fifteen minutes.”
When
Fusion launched, Ramos was nervous about working in English. At first,
he had a nightly news show, which began an hour after his Univision
newscast ended. With his
Sunday-morning show and his other gigs, the workload was
unmanageable—he had so much script to write, and spent so many hours on
set, that he could barely leave the studio to report stories. He soon
cut back to the weekly show, “America with Jorge Ramos.”
Fusion’s target audience was initially meant to be young,
English-dominant Latinos, but such viewers didn’t want or need their own
network, and the target demographic was expanded to Millennials (ages
eighteen to thirty-four) of any ethnicity. The Fusion cable
channel offers a mixture of news and entertainment, with heavy emphases
on pop culture, the drug war, sex, and viral videos—and a small number
of programs in heavy rotation. Fusion’s Web site, which launched in
February, has a greater range and number of offerings,
but will not soon be worrying competitors like Gawker and BuzzFeed. The
digital content is available on many platforms—Instagram, Snapchat,
Vine, Apple TV—and the company recently hired Alexis Madrigal away from
The Atlantic’s Web site to be its editor-in-chief.
Fusion TV is available in forty million homes, but is not carried by
Comcast or Time Warner, and it does not subscribe to the Nielsen ratings
service, which is probably for the best. The company lost thirty-five
million dollars in 2014, its first full year
in business.
“America
with Jorge Ramos” stands out from everything else on Fusion, partly
because its host is decades older than anyone else at the network, but
mainly because of its
quality. Ramos has done specials from Israel and the West Bank (about
young people and the wall there), and from Puerto Rico. He is always
looking for new ways to address the immigration story. The style of his
dispatches, and those of the young correspondents
on “America,” is decidedly more handheld and helter-skelter, in the
general vein of Vice News, than his work for Univision. In one stunt for
Fusion, Ramos swam the Rio Grande, at a not-narrow point, fully
clothed, gasping for air while trying to narrate. Still,
the journalistic standard remains high, from what I’ve seen, and Ramos
considers it a big step that clips of his work are immediately
available, without translation, to the large number of Americans (and
the media élites) who don’t speak Spanish. “It’s like
we were just talking to ourselves before, to fellow-Latinos, in a
parallel world,” he said. “This is a breakthrough.” With technical help
from digital producers, he has thrown himself into social media,
generating a steady stream of tweets and Facebook posts,
including popular videos (millions of views) that he writes and shoots
with a single camera in newsroom hallways when inspiration strikes.
In
May, Ann Coulter appeared on Ramos’s Fusion show. They taped the
interview in front of a live audience, and Coulter’s eagerness to give
offense was breathtaking. At
one point, she said, “I have a little tip. If you don’t want to be
killed by ISIS, don’t go to Syria. If you don’t want to be killed by a
Mexican, there’s nothing I can tell you.” Ramos likes to say that
silence is death on TV, but at that moment he said nothing.
The audience, too, seemed shocked into silence. After a long, awkward
pause, Coulter went on, “Very easy to avoid being killed by ISIS. Don’t
fly to Syria.” Ramos finally asked, “Are you really saying . . . ? We’re
talking about forty million immigrants in
this country.” Coulter, arguing for an end to immigration, talked about
how certain “cultures” from which large numbers of people immigrate to
the U.S. “are obviously deficient,” making cryptic reference to “uncles
raping their nieces.” It was, in its way,
good TV.
Ramos
looks forward to the Latinization of the United States. “We were
fifteen million when I got here,” he said. “Now we’re fifty-five
million. By 2050, we’ll be more
than a hundred million.” Converting those numbers to real political
power is slow going. Univision and its smaller rival, Telemundo, along
with many other organizations, sponsor voter-registration drives, but
Latinos still punch well below their demographic
weight in registration and voter turnout. Ramos is an evangelist for
Latino political power. “Our turn is coming,” he told me. “And the
attitude is changing, especially since Barack Obama was elected. I go
out on publicity tours for my books, and, you know
Latinos, they bring everybody in the family to everything, even little
kids. So I always ask the kids, ‘Who wants to be the first Latino
President?’ It used to be no hands went up, or maybe one or two. Now,
with Obama, many of the little hands go up. It will
happen in my lifetime. I hope to be able to cover the Inauguration. I
don’t care if it’s a Republican or a Democrat. It could even be Rubio or
Cruz.” Both have been on his show.
Ramos,
and Latino voters generally, appreciated the effort that George W. Bush
made to reach them, particularly his support for immigration reform,
even though it proved
fruitless. Bush received forty per cent of the Latino vote in 2004.
Ramos strongly endorses the conventional wisdom that no party can now
win the White House with less than a third of the Latino vote. There is,
however, a counterargument. California and Texas,
the big states with the largest Latino populations, will not be in play
in next year’s election, and most of the likely swing states have few
Latino voters. The exceptions are Florida, Colorado, and Nevada, which
have forty-four electoral votes combined. Florida,
where Cubans and Puerto Ricans greatly outnumber Mexicans, is a special
case, and not all electoral-vote strategists agree that Latinos will be
a decisive factor in Colorado or Nevada.
Still,
Ramos and his Univision colleagues find that national politicians are
finally starting to come to them. Patsy Loris, who has been producing
Ramos’s programs since
the nineteen-eighties, told me, “It was always difficult. Every time we
would ask for a sound bite in Spanish, we would get the assistant to
the assistant to the assistant.” Ramos was sometimes able to get big
interviews, but only in election years. “That’s
changing now, thank God,” Loris said. “I think Jorge going on Fusion
helps. But people who are just discovering him, they don’t realize, he’s
always been exactly like this. He was never traditional. That was why
he left Mexico.”
Loris’s
office is along one wall of an enormous newsroom that Univision shares
with Fusion and the local station, WLTV. Ramos was three doors down,
banging out introductions
for segments on “Al Punto,” which was taping that afternoon. María
Elena Salinas was on the far side of Ramos. Along the other walls were
control rooms, editing suites, and three TV studios; the rest of the
open-plan floor was filled with desks where hundreds
of people worked. Each desk had at least two large monitors, and nearly
every chair was draped with a shawl, a sweater, a sweatshirt, or a
coat—somehow, on a ninety-five-degree day, the vast space, two stories
high and a hundred and fifty thousand square feet,
was kept meat-locker cold. A dozen news channels were being projected
on the walls.
I
camped out in Ramos’s office while he finished writing intros. There
was no clutter. A little corkboard in the corner of his desk with
tacked-up photographs of his kids
and girlfriend. A vertical book stand in the opposite corner. A
computer, before which he rolled his shoulders and clicked away. That
was it. The only thing on the walls was a glass board on which a few
dates and names were scribbled: “O’Reilly,” “Arpaio,”
“Bill Maher,” “DC/Papa.” Those were upcoming gigs or stories. Ramos
wears no jewelry, not even a watch or a ring—an uncommon presentation
for a man in Miami. He keeps his hair short. He dresses simply, in jeans
and an oxford shirt, tries to travel with only
a carry-on bag, and hates wearing a suit—though he dons one every night
for the newscast. He even somehow maintains an empty e-mail in-box.
Salinas and I had been comparing overstuffed in-boxes. We both had
thousands of unopened messages. Ramitos, as she calls
him, had zero. Each time I e-mailed him, he answered quickly. It was
unnatural.
Salinas
said that, in twenty-seven years of working together, often under
ferocious deadlines, she had never heard Ramos shout. “Things bother
him, but he doesn’t yell
and get mad,” she said. “I’ve never known anybody as disciplined as he
is. Jorge can multitask like a woman. Very few men can do that. He’s
flexible—he knows how to pick his battles—but he’s also incredibly
stubborn.” She shook her head. “We know each other
so well, we can read each other’s mind. On the air, we never interrupt
each other. We know that if one of us is incapacitated—choking,
forgetting something—the other will pick up.”
TV
news is live performance—part journalism and part theatre. The line
between journalism and entertainment is blurred in other reporting
genres, but TV is the closest
to pure show business. In a cynical view, news is just another
entertainment product among the many that Univision sells, and Jorge
Ramos is a character, a “brand,” who brings profits to the corporation.
Exposing corruption, confronting bigots, championing
immigrants—these performances are hugely popular. “They help to protect
an enormous market,” Tomás López-Pumarejo, a professor at Brooklyn
College, points out. And the topic of immigration is a proven ratings
winner on Univision.
I
have never heard Ramos say a cynical word. His zeal and outrage seem
deeply felt, genuine. But I did notice, after the Trump press conference
in Iowa, as Ramos was leaving
the convention center, that he briefly crossed paths with Ann Coulter,
who was preparing to introduce Trump at the rally. She seemed surprised
to see Ramos, but unfazed. Not a word was said. They were two troupers,
old pros, busy plowing their respective rows.
They swerved toward each other and exchanged a quick fist bump in
passing.
Later,
I watched Ramos pacing on a levee above the Mississippi River in the
twilight, talking on his cell phone, pondering his next move. Because of
the Trump confrontation,
he had already shot to the top of global “trending topics” on Twitter.
He knew, as a newsman, that he shouldn’t step on the story. Interview
requests were pouring in; he was turning down nearly all of them. He had
already done a short, straightforward standup
outside the convention center—in English for Fusion, in Spanish for
Univision. He decided to talk the next morning, before dawn, Iowa time,
to George Stephanopoulos, on “Good Morning America.” Since ABC is a
co-owner of Fusion, a corporate obligation accrued
there. Then, he thought, he would do Megyn Kelly’s show on Fox News.
She, too, had been ill used by Trump. Other than that, he should
probably let the story run on its own steam. Were these the calculations
of a celebrity, a performer, or a journalist? Did
those distinctions matter at that moment?
Ramos
finished writing his intros, sent them to a teleprompter file, did a
phone interview with a Venezuelan radio station, and announced that he
was ready to leave. We
took his car to a Thai place in Doral for takeout. The Univision news
studios are in a light-industrial park—a huge gray featureless box among
long, pastel-façaded warehouses with uninformative names slapped over
doors and truck bays: Avcom Technik, Nutritional
Power Center, Trans-Air Systems, Inc. “That guy I was talking to in
Venezuela, Nelson Bocaranda, is amazing,” Ramos said. “A great reporter.
He always has sources. He even had a source among Chávez’s doctors.”
That was a hard-news reporter talking. “But all
the traditional media spaces are closed there now, so they’re using the
Internet to do independent journalism. It’s incredibly courageous.”
The
Thai place was in a strip mall. Ramos greeted people at nearly every
table, all in Spanish. “Miami has been incredibly generous to Latinos,”
he told me. “As one of
my first bosses here told me, ‘It’s the only city in America where
we’re not treated as second-class citizens.’ ”
Over
lunch, I asked Ramos to name the most edifying story he has covered.
“Probably the Mexican election in 2000,” he said. “I thought I was going
to die with the PRI
still in power.” The Institutional Revolutionary Party ruled Mexico for
seventy-one years, ending in 2000. “On Election Day, we started playing
soccer in the Zócalo, the Univision crew, as a way of celebrating. We
were surrounded by soldiers and cops. This
was precisely the regime I had been running from. All the efforts of
hundreds of thousands of Mexicans had paid off.” Unfortunately, the
Mexican governments since 2000 have proved a terrible disappointment.
The PRI is back in power now, and Ramos has been
hammering the leadership for its corruption and incompetence.
Meanwhile, he says, Mexican journalists who have exposed corruption have
been rewarded by being fired, if not far worse.
Back
at the studio, we ran into Chiquinquirá Delgado. She was about to go on
the air, and was wearing high heels that caused her to tower over
Ramos. Delgado became a
celebrity as a teen-ager, when she was first runner-up in the 1990 Miss
Venezuela pageant; she went on to become a model and then a soap-opera
star. I asked if her life in Venezuela had required bodyguards. It had,
she said. Her life here was far more relaxed.
She and Ramos rode bicycles, went to the supermarket. Then it was
showtime; she smiled apologetically and hurried off. Seeing Delgado with
Ramos on the set—probably the best-looking couple in Florida, if not
North America—reignited my print hack’s distrust
of TV stardom. Later, watching him on a Fusion set, waiting for the
cameras to roll, I was struck by how physically different from the rest
of us he seemed. The crew scurried around, lugging heavy equipment,
muttering under headsets. We were all in shadow.
The lights found Ramos’s calm, chiselled features, his clear gray eyes
gazing into the middle distance. Then the technical director, a young
African-American woman in a scruffy T-shirt and a backward ball cap,
said, “O.K., we’re ready. Jorge, please sit down.”
“For you, I will sit down,” he said.
The
sheer quantity of multitasking—there is no other word for it—in Ramos’s
workday is phenomenal. He is taping, writing, interviewing, making his
arguments about the
lineup and the order of the evening’s segments in the big three-o’clock
news meeting, or going live, non-stop, back to back. That morning, he
said, he had written a column about air-conditioning and climate
change—the perversity of the status conferred by
rendering buildings ice cold in hot places like Miami and Puerto Rico.
The column, distributed by the New York Times Syndicate, would appear in
more than thirty papers in the U.S. and Latin America. “But not till
next week,” Ramos said, “when this Trump news
cycle will have turned.”
And now the Pope was coming to America. This Pope’s first language is Spanish. Might he score an interview?
Not
a chance, Ramos said. He wished. But he had burned his bridges at the
Vatican with a brutal 2013 interview of a powerful Mexican cardinal. “I
was asking him about
how the Church protected monsters like Marcial Maciel for so many years
and we argued on-air.” Maciel was a Mexican priest who, among other
depredations, sexually abused schoolboys in Italy and Spain, and was
personally close to Pope John Paul II. I watched
the interview, and the persistence of Ramos and the utter,
teeth-gnashing rage of the cardinal were riveting. “I wasn’t able to
confront those priests in school,” Ramos said. “But I can do it now.” He
had definitely made himself a pariah at the Vatican, though,
for years to come.
The
lead story on that evening’s newscast was the resignation of
Guatemala’s President, Otto Pérez Molina. Univision had a team on the
ground, and they gave the event
full, in-depth treatment. No other U.S. network would come close to the
quality of this coverage. I watched Ramos and Salinas trade parts,
sitting for some segments, standing in front of a wall lit with graphics
for others. When they weren’t on the air, they
clattered away on laptops, or studied monitors set beneath their desks,
which showed what the competition was doing. There were moments of
byplay between them. But off-camera, in repose, they were very
different. Salinas, with her strong features and dramatic
dark eyes, is leonine. She looks as if she could take down a wildebeest
with a single bite. Ramos, beside her, seems almost meek, recessive. He
folds his arms, cocks his head, and looks offstage, lost in thought,
his motor barely idling. Then comes a director’s
countdown, and he drops his arms, clasps his hands in front of him,
leans forward, and seems to grow, addressing the camera, still relaxed
but at the same time intense and commanding.
Another
story for tonight: Donald Trump has just scolded Jeb Bush for speaking
Spanish—to wit, “I like Jeb. He’s a nice man. But he should really set
the example by speaking
English while in the United States.” Salinas will report this item
straight, near the end of the show, and Univision researchers have
thrown together, on very short notice, a remarkable segment of Ronald
Reagan, Jimmy Carter, George W. Bush, Barack Obama,
John Kerry, Hillary Clinton, Al Gore, and Marco Rubio all speaking
Spanish, some more fluently than others. Bill Clinton says, in English,
“I hope I’ll be the last non-Spanish-speaking President.”
The
Trump news cycle will not be over soon. He has encouraged the worst
instincts in white America to emerge and flail and flex. In Alabama, one
of his supporters told
the Times that he hoped President Trump would “make the border a
vacation spot. It’s going to cost you twenty-five dollars for a permit,
and then you get fifty dollars for every confirmed kill.” When did it
become acceptable in America to talk about other
human beings that way at a mainstream political rally? The silver
lining of this nightmare is that Latinos are now more likely to
organize, politically, in fear and anger, and to make their power felt
more strongly at the polls in 2016.
Toward
the end of that evening’s newscast, I left the set and crossed the
newsroom to a control room. I like the buzz of the dark, busy cockpit,
all the producers and
technicians intent on screens and consoles, the countdowns, the
collective waves of emotion—nervousness and relief—as switches are
thrown, segments successfully delivered, commercials correctly inserted.
At Univision, the three official languages—Spanish,
English, and Spanglish—fly around in quick, gaudy combinations. When a
correspondent starts tripping over her words, a hush descends, and, when
she finally makes it out of the sentence, there’s a general sigh.
“Yeah, what she said.” But tonight, before I get
to the door, I catch a segment up on a wall screen about that day’s
ugliness. The story seems to be from North Carolina. There are posters,
painted by children. The posters say “Go Home” and “America Is for
Americans” and “If We Don’t Take Out the Trash, Who
Will?” Nobody in the newsroom seems to be reacting to the story.
Everybody has work to do. But I find myself too ashamed to open the
control-room door.
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