NBC News
By Suzanna Gamboa
October 1, 2015
Capitalizing
on her still positive polling numbers with Latinos, Democrat Hillary
Clinton is making the most of Hispanic Heritage Month to bolster her
backing in the community
and overall nationally.
The
campaign said Thursday it is launching "Latinos for Hillary" with
several events that it will roll out over the next several weeks.
Clinton,
the frontrunner early in the 2016 election, has seen her positive
ratings drop among all voters and the wide lead over closest rival for
the Democratic nomination,
Sen. Bernie Sanders, shrink or disappear in New Hampshire and Iowa.
The
most recent NBC/Wall Street Journal poll released this week shows
Clinton with a negative popularity rating, 39 percent to 47 percent (-8)
favorable/unfavorable among
all voters.
But
among Latinos, 53 percent had a positive view of her versus 21 with a
negative view, according to the NBC/WSJ poll done Sept. 20-24.
To
build on that backing, Clinton is starting her 'Latinos for Hillary'
campaign with an interview with Telemundo's Maria Celeste Arraras in
Miami Friday, according to
campaign spokeswoman Xochitl Hinojosa.
Hinojosa
said she'll also speak at the Congressional Hispanic Conference
Institute's annual awards gala next Thursday, which includes a keynote
from President Barack Obama.
Her
first organizing event is being held Oct. 15 in San Antonio, the
hometown of Housing Secretary Julián Castro, seen by many as a potential
runningmate to Clinton. Castro's
twin brother, Rep. Joaquín Castro, D-Texas, already has been doing some
campaigning for her, including in Iowa.
The
campaign said it has a number of Latino house parties organized around
the first Democratic debate on Oct. 13 and in several states, including
Nevada.
Also,
look for some known Latino celebrities, elected officials and community
leaders to begin publicly announcing their backing for her.
Political
strategist Lorena Chambers of Chambers Lopez Strategies LLC praised the
initiatives saying Clinton needs to reconnect with all kinds of voters.
"Latino
voters loved President Clinton, loved her as first lady and as
secretary of state," Chambers said. "All of her initiatives will
reintroduce her as a presidential
candidate and will expand her support above and beyond name
recognition."
The
growth of the Latino electorate and the addition of tens of thousands
more Latinos to the ranks of eligible voters every month have given
Latinos a higher profile
in the election campaign this year.
Latinos
were a key part of the coalition of voters who helped put President
Barack Obama in office twice and have played key roles in the
re-election of Sen. Harry Reid,
D-Nev., and in the election of Rep. Cory Gardner, R-Colo.
The
incendiary comments of the GOP's Donald Trump regarding Latinos and
immigrants has raised questions whether his campaign has hurt the
party's efforts to gain ground
in the community.
The
NBC/WSJ poll found 67 percent of Latinos have a very negative view of
Trump and a plurality, four in 10, have a negative view of the party.
Trump is due to participate in a forum with the U.S. Hispanic Chamber of Commerce on Thursday, the same day of the CHCI gala.
Clinton
has launched a similar campaign among women, "Women for Hillary," in
early September with promises that women would not be a side issue of
her campaign but flow
throughout it. Clinton has seen a drop in her support among white
women, but still has strong support from women of color.
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