National Journal
By Matt Vasilogambros
June 25, 2015
Donald Trump just got fired. Sort of.
Just
months after acquiring the rights to broadcast the Miss Universe
pageant in Spanish, Univision announced on Thursday that it would end
its relationship with the pageant
organization that is in part owned by Trump.
The
media group expressed offense at comments Trump made on June 16 in his
announcement that he was running for president. His inflammatory
description of undocumented
immigrants provided ammunition for critics who dismiss his campaign as
an unserious publicity stunt.
"They're
not sending their best," he said of Mexico. "They're sending people
that have lots of problems, and they're bringing those problems with us.
They're bringing
drugs. They are bringing crime. They're rapists. And some, I assume,
are good people."
Trump
heard widespread criticism over the comments, but now it seems to be
affecting his business ventures. In a statement, Univision called the
comments insulting.
"At
Univision we see first-hand the work ethic, love for family, strong
religious values and the important role Mexican immigrants and
Mexican-Americans have had and will
continue to have in building the future of our country," the network's
statement read.
Univision
and the Miss Universe Organization announced their Spanish-language
broadcast agreement in January for both the Miss USA and Miss Universe
pageants. The Miss
USA pageant was scheduled to air in two weeks.
In
the past, the Miss Universe pageant has been a massive event for
Spanish-language television. The broadcast last year brought in 4.8
million total viewers to Telemundo,
according to Nielsen. It was the most successful broadcast of the
contest in the network's history. (The Miss Universe Organization
changed contracts to Univision shortly after.) NBC, which broadcast it
in English, had 7.6 million viewers.
Following
the Univision announcement, Trump doesn't seem to be backing down,
going on a tweeting spree. In one tweet, he suggested that Univision may
not be able to get
out of a signed contract.
Jorge
Ramos, Univision's marquee news anchor, called Trump "the Hispanic
community's most hated man" in a Fusion column on Tuesday, saying that
he has likely lost the
Latino vote for the upcoming Republican presidential primary. Ramos
challenged Trump to go a single day without his Mexican employees, which
he said would paralyze the mogul's empire.
"Sadly,
Trump is unaware of how much his words matter," Ramos wrote. "When a
presidential candidate uses such a public platform to spout hatred
against an ethnic group,
other people may follow his lead or, worse, be moved to violence."
Ramos tweeted his column out Thursday, saying, "Words matter and have consequences."
For more information, go to: www.beverlyhillsimmigrationlaw.com
No comments:
Post a Comment