by J. Edward Moreno
© Getty Images
The League of Latin American Citizens (LULAC) partnered with Hornitos Tequila this week to produce and spread a Spanish-language coronavirus resource kit.
The social media campaign, dubbed “#AyudaEnEspañol,” seeks to distribute the kit, which includes information on government benefits and stimulus checks and how it relates to immigration status. The campaign has gained traction with the assistance of celebrities such as Eva Longoria and Danny Trejo.
“What we discovered was that as COVID-19 disruptions started to increase, many Latinos were seeking answers, and sadly there was and continues to be minimal information in Spanish,” Sandra Caraveo, LULAC national programs manager, said in a statement.
Studies have shown have shown Latino and black Americans are less likely to be able to work from home, meaning the pandemic has either left them unemployed or as essential workers who are exposed to the virus at higher rates. Early reporting from some states also shows minority communities are disproportionately impacted by the virus.
“The program provides COVID-19-related assets that will help save untold numbers of lives and reduce suffering in our community, which has already been impacted beyond measure,” said Sindy Benavides, LULAC national chief executive officer.
The campaign comes weeks after congressional leaders sounded the alarm over a lack federal informational resources in languages other than English during the start of the administration’s response to the pandemic. The White House currently has their coronavirus guidelines in English and Spanish while the Centers for Disease Control and Prevention have coronavirus resources in English, Spanish, Chinese, Vietnamese and Korean.
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