Latinos see Trump as hurting GOP brand

CNN

By Eric Bradner

September 14, 2015

Latinos see Trump as hurting GOP brand

Latinos hold broadly negative views of Donald Trump and see him as harmful to the image of the Republican Party, a new poll shows.

And they're much more likely than other voters to view Trump as insulting and offensive, rather than as a truth-teller, according to the MSNBC/Telemundo/Marist poll released Monday morning.

The poll found 70% of Latinos hold negative views of Trump -- including 60% who said they have a "very negative" impression of the front-runner in the GOP's 2016 presidential race. That's compared to 55% of U.S. residents and just 28% of Republicans who view Trump negatively.

Almost two-thirds of Latinos surveyed -- 65% -- say Trump is hurting the image of the Republican Party, while just 13% say he is helping the party.

And 70% of Latinos say they see Trump as insulting and offensive, compared to 26% who say he tells it like it is.

Though the poll shows that Trump currently performs poorly with Latinos, it's not clear whether his hard-line stance on immigration would damage other GOP contenders.

Former Florida Gov. Jeb Bush is the best-known Trump alternative among Latinos, with 31% viewing him positively and 29% negatively. He's followed by Florida Sen. Marco Rubio, who's viewed positively by 25% and negatively by 15%.

Nineteen percent of Latinos view Texas Sen. Ted Cruz positively and 15% view him negatively; 16% view Ben Carson positively and 7% negatively; and 8% view Wisconsin Gov. Scott Walker positively while 9% view him negatively.

Among Latinos, Hillary Clinton is viewed more positively, topping all potential Republican candidates by wide margins. Vice President Joe Biden garners less support in the same match-ups in all cases except against Trump.

The survey was conducted in September. It included 432 Latinos, with a margin of error of plus or minus 4.7 percentage points.

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