By Matt Vasilogambros
June 25, 2015
Donald Trump just got fired. Sort of.
Just months after acquiring the rights to broadcast the Miss Universe pageant in Spanish, Univision announced on Thursday that it would end its relationship with the pageant organization that is in part owned by Trump.
The media group expressed offense at comments Trump made on June 16 in his announcement that he was running for president. His inflammatory description of undocumented immigrants provided ammunition for critics who dismiss his campaign as an unserious publicity stunt.
"They're not sending their best," he said of Mexico. "They're sending people that have lots of problems, and they're bringing those problems with us. They're bringing drugs. They are bringing crime. They're rapists. And some, I assume, are good people."
Trump heard widespread criticism over the comments, but now it seems to be affecting his business ventures. In a statement, Univision called the comments insulting.
"At Univision we see first-hand the work ethic, love for family, strong religious values and the important role Mexican immigrants and Mexican-Americans have had and will continue to have in building the future of our country," the network's statement read.
Univision and the Miss Universe Organization announced their Spanish-language broadcast agreement in January for both the Miss USA and Miss Universe pageants. The Miss USA pageant was scheduled to air in two weeks.
In the past, the Miss Universe pageant has been a massive event for Spanish-language television. The broadcast last year brought in 4.8 million total viewers to Telemundo, according to Nielsen. It was the most successful broadcast of the contest in the network's history. (The Miss Universe Organization changed contracts to Univision shortly after.) NBC, which broadcast it in English, had 7.6 million viewers.
Following the Univision announcement, Trump doesn't seem to be backing down, going on a tweeting spree. In one tweet, he suggested that Univision may not be able to get out of a signed contract.
Jorge Ramos, Univision's marquee news anchor, called Trump "the Hispanic community's most hated man" in a Fusion column on Tuesday, saying that he has likely lost the Latino vote for the upcoming Republican presidential primary. Ramos challenged Trump to go a single day without his Mexican employees, which he said would paralyze the mogul's empire.
"Sadly, Trump is unaware of how much his words matter," Ramos wrote. "When a presidential candidate uses such a public platform to spout hatred against an ethnic group, other people may follow his lead or, worse, be moved to violence."
Ramos tweeted his column out Thursday, saying, "Words matter and have consequences."
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