Wall Street Journal
By Beth Reinhard
January 4, 2016
Donald
Trump, who has dominated the Republican primary contest for months
without spending a cent on television ads, released his first spot
Monday and said he would lavish
at least $2 million per week on TV in the early-voting states of Iowa
and New Hampshire.
The
ad is vintage Trump, tapping into the electorate’s mounting fears about
national security and highlighting his campaign’s most incendiary — and
implausible – claims.
It shows images of the suspects in the San Bernardino, Calif.,
terrorist attacks, Islamic State militants and immigrants running across
the southern border of the U.S.
“That’s
why he’s calling for a temporary shutdown of Muslims entering the
United States, until we can figure out what’s going on,” says the
narrator. “He’ll quickly cut
off the head of ISIS and take their oil. And he’ll stop illegal
immigration by building a wall on our southern border that Mexico will
pay for.”
So
far, the billionaire businessman has spent only about $200,000 on radio
ads, claiming he is “$35 million under budget.” That’s roughly what the
super PAC backing former
Florida Gov. Jeb Bush has spent on advertising, as he remained mired in
single digits in the polls and Mr. Trump shot to the top of most
surveys. The lopsided results have upended conventional wisdom about
presidential campaigns, as Mr. Trump garnered reams
of free publicity by drawing huge crowds to his rallies, flinging harsh
insults at his rivals and making inflammatory statements about
immigrants and Muslims.
“I
am very proud of this ad, I don’t know if I need it, but I don’t want
to take any chances,” Mr. Trump says in a press release.
Mr.
Trump repeatedly claims to be bankrolling his own campaign, though
Federal Election Commission reports show he collected $4 million in
contributions and loaned himself
$1.8 million as of the end of September. He has not yet disclosed his
donations and expenses for the past three months.
Mr.
Trump said he also plans to air new radio ads this week featuring
Kathryn Gates-Skipper, the first female Marine to serve in combat, and
Nancy Mace, the first female
graduate of the Citadel
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